Madonna : Hard Candy

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Madonna Goes Commercial With New Record

by Paul Cashmere - March 31 2008

Radio may not play new music anymore, but that isn't worrying Madonna. The Material Girl has already licensed her new music for advertisements.

The first song under the auctioneers hammer was the new single '4 Minutes'. The song is already being used for a Sunsilk commercial. That one debuted at the Super Bowl last month.

The second single 'Miles Away' will be the theme for Fuji TV is Japan and grace the soundtrack of the TV drama 'Change'.

Madonna has also inked with Vodafone to preview her forthcoming album 'Hard Candy'. Vodafone users will hear the album on their mobile phones one week before the official release date on April 28. 'Hard Candy' will be the first album ever launched via mobile phone.

Madonna is smart. MTV is a reality TV show network these days. Radio left the music fan dangling when it failed as a medium to adapt to the 21st century.

Madonna is the first major artist to align herself with the policy of Warner chief Edgar Bronfman Jr who announced one a recent shareholders call that terrestrial radio is no longer a priority of the company.